If you plan on marketing on Facebook then it’s important to learn the right Facebook marketing strategies if you want to have success. The most important key to marketing on Facebook is to just be yourself. Don’t try to be someone that you aren’t. Be loose and carefree. If you’re promoting a business then make sure that you use discretion when marketing on Facebook. Don’t post about your business all of the time. People want to know who you are about before they want to hear about your business opportunity.
It’s important to follow the proper Facebook marketing strategies if you want to have success marketing on their site. More people spend time on Facebook then on any other website in the world. Google is the only site in the world that gets more traffic then Facebook. If you’re going to market a business on Facebook then it’s a good idea to set up a business account that’s separate from your personal account. If you want to increase your visibility and brand yourself as a leader then it’s a good idea to set up a fan page. This will be a great place to share your business opportunity. Fan pages also rank very well in the search engines, so if your page is very popular then there’s a good chance that your fan page could show up on the first page of Google. Some of the different ways that you can promote your page is on your blog, HubPages, Squidoo lenses, and social networking sites.
This is because people on Facebook freely give out their personal information and their interests when filling out their profiles. With this information in mind, you can target individuals on Facebook with literally an infinite number of parameters. You’re not limited to interests, however. You can also search by geographic location, and all kinds of personal information such as specific ages.
If you want to make an ad which only applies and will be seen by 45-year-old women who watch Glee, you can do that on and only on Facebook. This more precise targeting method yields a much healthier click through rate and a much healthier conversion of your goals. course a lot of people are wary of using paid advertising because of the obvious cost associated with it. It’s not nearly as expensive as you would think, and article will identify just how much you can expect to pay by explaining how much do Facebook ads cost.
A number of factors determine how much do Facebook ads cost. First off, just like with AdWords you will get a quality score for your ad depending on a number of things. Facebook looks at your website which you are directing your traffic towards, then it looks at how well it relates to the ad which you’ve just written. Sites of higher quality (more content, frequently updated, lots of backlinks, high page rank, etc.) will get you a lower CPC (cost per click). Another thing which factors into determining how much do Facebook ads cost is the popularity of the niche which your ad targets. More popular topics which are used by other Facebook ads users are going to go for a higher cost. Less competitive niches are going to be cheaper conversely.
Your click through rate also plays a large role in determining how much your Facebook ads cost. The higher your click through rate, the less you have to pay. The idea here is that more relevant and generally better ads lead to a higher click through rate. Higher click through rates means that you have put together a valuable ad and Facebook rewards you with a lower cost per click. Your click through rate is easily the most dominant factor in determining how much you’ll be paying. You may be surprised that your CPC has dropped dramatically and inexplicably after your ad has been live for awhile. This is because your click through rate has performed well. When it comes to actually raising your click through rate, there are a number of tips which I regularly use to get it up, and I’ll also mention what kind of click through rate you should be aiming for in my post on how much do Facebook ads cost.